ABØUT US

EAST IS UP TRADING CØ. is a minority-woman owned company founded on a simple belief: reliable supply should be accessible, straightforward, and collaborative. What began as a small operation focused on efficient Amazon FBA logistics has grown into a wholesale partner recognized for consistency, transparency, and seller-focused strategy

Our name reflects the philosophy that guides our work. The East symbolizes new beginnings and rising light, while “Up” signifies forward momentum and steady growth. Together, East Is Up represents our commitment to choosing direction with intention — moving toward clarity, progress, and elevated standards in everything we do.

We bring that mindset into our operations every day. We specialize in replenishable, high-turn products supported by strong supplier relationships, streamlined prep-center partnerships, and a disciplined SKU strategy designed to help our partners scale with confidence.

Whether you’re a brand seeking responsible representation or a retailer needing dependable fulfillment, East Is Up Trading Co. is built to support your growth with professionalism, reliability, and upward momentum.

Our mission is to deliver clear, consistent, and high-velocity wholesale solutions through transparent partnerships and efficient operations — helping our clients rise and grow with confidence

OUR MISSIØN